At Rocky, we feel our best in nature, that’s why for 25 years we’ve been students of this glorious Earth— formulating everyday essentials that nurture your face, body, and hair, all crafted with care right here in the Canadian Rockies.
Rooted in their connection to the outdoors, Rocky co-owners Cam and Karina pioneered natural beauty products from their small mountain town in the Canadian Rockies. They grew Rocky from a local gem into what it is today—more than two decades strong, fueled by their passion and commitment to natural ingredients.
We use only Earth’s ingredients—carefully selected and obsessively formulated by our science team and in-house herbalist. Mindfully crafted in our workshop, we incorporate only what is essential and good. We prioritize Canadian ingredients. Since quality and availability can vary, we also work with trusted suppliers worldwide, ensuring that every ingredient meets our rigorous standards of quality.
Once an ingredient passes our standards, we begin the formulation phase. This process often requires more than 50 prototypes to perfect each formula and can sometimes take several years.
Learn more about our natural standards
Once our formulas are perfected, our manufacturing team (located right in the same building as our lab) begins production. Although we’ve grown, we still do things slowly. It still takes six weeks to make our cold-process bar soap, and we still hand-press our bath bombs—we just have a lot more hands now.
Next, we manage the distribution of our products. The fact that we do it all right here means we maintain meticulous oversight over all aspects from sourcing to packaging ensuring the highest level of care and consistency throughout the entire process.
“Having our lab and workshop in the same building allows our team to collaborate closely. If something isn’t working, we’re only 21 stairs away from finding a solution”
- Karina Birch, CEO Rocky
From production to packaging, we see ourselves as both students and stewards of the Earth—always learning, evolving, and making choices that benefit both our customers and the planet. We know it’s not perfect, but we’re committed to the ongoing discovery of the most responsible options, including closing the gap between product and packaging lifecycles.
We’ve long prioritized waste reduction, skipping secondary packaging whenever possible, encouraging refill sizes through our Rocky Refills program, and offering label-free bar soaps. Now, we’re entering a new phase of growth: a thoughtful packaging redesign years in the making, launching summer 2025.
Learn more about our new stores
Because of you, we've been able to give back to both our community and nature.
We partner with organizations that create positive change for people and the planet, working together to leave the Earth a better place.
We've been able to give back to nature through our community bar program and holiday gift sets, supporting Canadian not-for-profits and charities like the Nature Conservancy of Canada.
We’ve also given back to our community through our annual Women’s Soap Run in Canmore, supporting organizations like Fast and Female and Spirit North, which empower women, girls, and indigenous youth to participate in sports.
Learn more about how we give back
Like nature, we’re growing. With 13 stores in Western Canada, we’re expanding nationwide—with our two newest locations opening in Ontario this year: Upper Canada Mall in Newmarket and Sherway Gardens in Etobicoke.
Our new stores are designed to bring nature indoors. Crafted from natural materials, they guide customers through immersive sensorial experiences anchored by our signature sink—unique to each location.
Growing our culture-focused team means finding those who share the belief that we are a part in the greater ecosystem, working together to make a positive impact in our communities and for the Earth.
