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“I have so much trust in nature's ability to provide everything we need for beautiful, healthy-looking skin.”
Karina Birch, CEO
At Rocky, we believe in the power of the natural world. Our commitment to natural means using the wisdom and intelligence that nature has to offer—it’s about honouring our deep connection with the Earth and sharing this connection with others. For us, it’s about creating natural everyday essentials that connect anyone, anywhere to nature.
Formulating natural means intentionally selecting and crafting nature’s raw ingredients into simple yet effective formulas that deliver results.
This is the Rocky Natural Standard: our commitment to prioritizing the Earth by thoughtfully considering every step of our product cycle—from ingredient selection to formulation and production—and its impact on the planet.
We believe in using only natural, high-quality ingredients in all our products. Whenever possible, we partner with Canadian farmers, sourcing ingredients like flaxseed from Alberta, Abyssinian oil from Prince Edward Island, and beeswax from Alberta. Since quality and availability can vary, we also work with trusted suppliers worldwide ensuring our products are ones you can feel great about using.
Before any ingredient is included in our formulations, it must meet our high standards and satisfy the following criteria:
We study the scientific composition and chemical properties of each natural ingredient we use. Our in-house science and product development team conducts tests to make sure each ingredient is safe for use and effective at producing the skin benefit we want to achieve.
When the ingredient has met our rigorous standards, we begin the formulation phase. This process often requires up to 50 prototypes to perfect each formula and can sometimes take several years.
Our products are made in-house at our workshop in Canmore, Alberta, Canada, where we maintain close oversight of every step of the manufacturing process to ensure the highest quality.
Over the years, we’ve become experts in formulating natural. This knowledge empowers us to explore the infinite potential of natural ingredients, continuously creating new and innovative products the way nature intended.
With two decades of experience behind us, we strive to stay naturally humble and curious. We see ourselves as students of the Earth, actively making choices that benefit our customers and the planet. Our commitment to natural never changes, driving us to learn, discover, and improve, always.
At Rocky formulating natural isn’t a trend for us; it’s a way of life.
Keep learning about our initiatives and environmental efforts below:
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