Our Natural Standard

“I have so much trust in nature's ability to provide everything we need for beautiful, healthy-looking skin.”

Karina Birch, CEO

THE ROCKY NATURAL STANDARD

At Rocky, we believe in the power of the natural world. Our commitment to natural means using the wisdom and intelligence that nature has to offer — it’s about honouring our deep connection with the Earth and sharing this connection with others. For us, it’s about creating natural everyday essentials that connect anyone, anywhere to nature.

This is the Rocky Natural Standard: our commitment to prioritizing the Earth by thoughtfully considering every step of our product cycle—from ingredient selection to formulation and production—and its impact on the planet.

FORMULATING NATURAL SINCE 2000

NATURAL INGREDIENTS

When we discover an exceptional ingredient, before being introduced into our formulations, it has to meet specific criteria:

• Be natural (ingredients sourced from the Earth).
• Provide tangible benefits (backed by science).
• Choose organic and locally sourced when possible.
• Avoid environmentally harmful production or extraction processes.
• Be safe for both humans and the environment.
• Must not be on our Red List.

FORMULATED INTENTIONALLY

We study the scientific composition and chemical properties of each natural ingredient we use. Our in-house science and product development team conducts tests to make sure each ingredient is safe for use and effective at producing the skin benefit we want to achieve.

When the ingredient has met our rigorous standards, we begin the formulation phase. This process often requires up to 50 prototypes to perfect each formula and can sometimes take several years.

PRODUCED CONSCIOUSLY

Our products are made by hand in-house at our workshop here in Canmore, Alberta where we maintain close oversight of every step of the manufacturing process. We prioritize small batches for freshness to ensure the highest product quality and integrity.

OUR COMMITMENT TO CONTINUOUS LEARNING

Over the years, we’ve become experts in formulating natural. This knowledge empowers us to explore the infinite potential of natural ingredients, continuously creating new and innovative products the way nature intended.

With two decades of experience behind us, we strive to stay naturally humble and curious. We see ourselves as students of the Earth, actively making choices that benefit our customers and the planet. Our commitment to natural never changes, driving us to learn, discover, and improve, always.

At Rocky formulating natural isn’t a trend for us; it’s a way of life.

Keep learning about our initiatives and environmental efforts below:

• Rocky Refills Program
• Sustainable Packaging Philosophy
• Why We're Giving to the Nature Conservancy of Canada