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February 23, 2010 1 min read
We wracked our collective brains to come up with a message in Whistler that would get people excited about our brand. It’s hard to compete with an event founded in 776 BCE by the son of Zeus. So if you can’t beat em’, join em’.
Therefore, I had to share the poster that is currently living in our Whistler windows until the end of the Olympics. We thought we were going to be in big trouble when the anti-doping agency came by. Turned out they just wanted a copy for their offices!
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